What Is Wide Format Printing?

The global commercial printing market was worth a whopping $486.38 billion in 2021. And, according to Grand View Research, the industry is on pace to expand at a 2.2% compound annual growth rate between 2022 and 2030.

One of the reasons for this growth is that it has embraced technology. This has provided businesses with a variety of options to meet their objectives. Wide format printing is one advancement that is being increasingly embraced by businesses of all sizes.

Here’s what you need to know.

Understanding Wide Format Printers and Their Uses

Wide format printing, also called grand format printing and large format printing, refers to prints that are no less than two-feet wide. The sky’s the limit in terms of the maximum size since you can theoretically print something as large as you want.

You’ll want to consider wide format printing for things like banners, vehicle wraps, and other marketing or advertising collaterals. It’s a useful option for any large-scale print marketing projects your business wants to launch.

Earlier versions of wide format printers had pens within the printers to make the design on vinyl or paper. While it was possible to do wide format printing this way, it was a money- and time-intensive process that didn’t make sense for many businesses. Two new printing options are hitting the market, which now make it possible to print faster and more cost effectively than was the case with older wide format printing tech.

The Two Major Types of Printing Options: Inkjet and Laser-Wide

There are two major types of wide format printing options to know about. One is the inkjet wide format printer, and the other is the laser wide format printer. You can get them in different sizes, but you’ll often find a greater size variety for inkjet models. The printing process for large format printing closely mirrors the process of digital printing. The press uses large nozzles to lay down toner and the ink is applied to the product.

Wide format printing doesn’t have to be complicated. With Superior Office Solutions, it’s never been easier to lease the latest-and-greatest equipment.

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What Are Wide Format Printers Used For?

Wide format printing is becoming more widely used at businesses of all sizes for marketing and advertising materials. Businesses that make use of wide format printing can print large pieces that do justice to their graphics and allow them to communicate their message in a larger-than-life way. Businesses need to stand out from the competition so that consumers see their message and buy what they’re selling. Businesses will want to consider wide format printing when a regular printer won’t do justice to a marketing or advertising project. Sometimes the go-big-or-go-home mentality is in order.

Do I Really Need Wide Format Printing?

Wondering if you need a wide format printing solution for your business? The odds are that you do. These printers are useful for companies of all sizes for several reasons. One reason a wide format printer is a good idea is that it’ll allow your business to custom design the parameters of whatever advertising or marketing materials you need for a campaign.

While it’s possible to go to third parties that offer wide format printing services, it’s also possible to lease the equipment. And the latter option offers distinct advantages. Having it onsite in the workplace means you won’t have a middleman between you and your wide format printing needs.

A One-Stop-Shop For All Your Printing Needs

Are you interested in learning more about wide format printing and how a leased unit can serve your company well? Get in touch with us at Superior Office Solutions for all your office equipment needs. In addition to offering wide format printing equipment, we can also help you with other print services, business phone services, mailing solutions, and office water solutions. You’ll also want to learn about our leasing, support, and service.

Our objective is to help you get the office equipment you need. Contact us to learn more about your options. You can also take a look at the nearly 100 5-star reviews we’ve received from satisfied customers. We’re the office equipment specialists serving businesses of all sizes in the New York City metropolitan region.